Sunday, September 11, 2011

Read for Rugby - How we celebrated International Literacy Day in Queenstown

“Read for Rugby” evolved during an ACE Wakatipu Network meeting on August 24th. As the International Literacy Day on September 8th was coming up, we have been discussing what we could do at our ACE meeting and came up with the following:
“Read for Rugby”
Kick off time for
International Literacy Day
is between 12 noon and 2 pm Thursday, September 8
at  Whitcoulls -  Queenstown shop.
Show your support for improving World Literacy.  
Leave a note of encouragement for the team and have your photo taken with our Richie McCaw mascot. 
Buy a book about rugby (or any book) and learn about local Adult Education opportunities.
There will be various displays to see
& Great Prizes to be won. 
Visit the booth outside the Whitcoulls shop and sign up for a free entry into the prize draws.

Judy Williamson and myself split the tasks for getting as much publicity and media coverage for this event as possible. Press releases were sent out to the local papers and radio stations. The day before we got an article appearing in the local Mirror, which is delivered to every household in the Wakatipu. Also Henry from Q92FM Radio came down to the booth on the day and interviewed me, which was broadcasted the next day.

I also got in touch with Southern Literacy, the Queenstown Library and Kip McGrath, outfits that teach and support Literacy in the area. All of them loved the idea and Amanda McIntyre from Southern Literacy and Martin and Jo from Kip McGrath came along to the booth on the day and promoted Literacy training in the area.
And the tutors on our local ACE Wakatipu database were contacted to have the possibility to leave flyers and information material of their business at the booth.
Further I updated our website with a new tab on “Classes in the Wakatipu”. ALL courses/classes in the area are now listed on our website. On the day we gave out our great looking ACE Wakatipu bookmarks, which were sponsored by ACE Aotearoa. It contains our website address.
Leo from Whitcoulls Queenstown kindly donated quite a few books and other prices. These prices got drawn after the 2h display. We had about 40 entries for this price draw.
All in all we got great response from the community with a constant flow of locals and tourists taking an interest in our booth – entering the draw, writing encouraging words for the All Blacks, getting information on Literacy Training in the area or taking a photo with our Richie McCaw mascot, which was very kindly donated to us for the day by a little 2 year old – a grand child of one of our tutors. I made sure I returned Richie with a black All Blacks hat – Richie’s hat went down like a treat. J

Below a few pictures of our Celebration of International Literacy Day.


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